How do machines understand your website?
EQinOX-NOEMA studies what search engines and AI systems read from your website, and what decides whether they cite it.
Lakeside guesthouse
Rooms with a view of the water, breakfast, dogs welcome.
<h1>Lakeside guesthouse</h1>
<script type="application/ld+json">
{ "@type": "LodgingBusiness",
"name": "Lakeside guesthouse",
"petsAllowed": true }
</script>SEO and GEO audit. Almost there
We are finishing a tool that will check your website the way search engines and AI systems read it. The field below comes to life when it is ready.
Tool under construction. Meanwhile you can check your robots.txt file.
What is changing
More and more questions end with an answer instead of a list of links. An AI system builds that answer from what it managed to read from websites.
A page that is clear to a person can be empty or ambiguous to a machine. Whether it gets cited depends on details you cannot see in the browser.
EQinOX-NOEMA: the research path of EQinOX
EQinOX-NOEMA examines a website the way machines read it: from the code, technical files and structured data. It looks from two perspectives.
SEO
Can a search engine find and understand the page
- crawler access and the site's technical files
- structure of content and headings
- structured data
GEO
Will an AI system want to cite it
- answers that are unambiguous and easy to extract
- facts that can be checked
- access rules for AI crawlers
Every finding rests on something we can point to in the page's code. We do not guess what a model "thinks".
The principles behind the research
- The same page snapshot gives the same result
- The assessment does not depend on chance or time of day. Every change to the method is deliberate and documented.
- We respect the site owner's decision
- Our crawler follows the rules in robots.txt. One entry is enough to block it.
- The choice is yours
- Whether to let in crawlers that train AI models is the site owner's decision. We show the consequences of both choices and impose neither.
- Less data, kept for less time
- We replace e-mail addresses and phone numbers from visited pages with random data before storage, and keep page content for no longer than 90 days. This website uses no cookies, no analytics and no third-party resources.
Seeing us in your server logs?
The EQinOX-NOEMA-bot crawler visits publicly available websites as part of the research. It identifies itself with this header.
EQinOX-NOEMA-bot/0.1 (+https://eqinox.pl/BADANIA; kontakt@eqinox.pl)Contact
EQinOX is a project of EpicEQ. If you would like to talk about your website or have a question about the research, write to us.