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EQinOXNoema

Free website audit: SEO and GEO

The NOEMA audit will check your website the way machines read it: search engine crawlers and AI systems that answer questions. We assess two things. First, whether the website follows the recommendations in Google's documentation for site owners; for such a finding we will name the Google document it comes from. Second, whether the website works technically: whether the server responds, whether crawlers have access, whether the sitemap is valid, whether the connection is secure.

Audit in preparation

We are finishing the tool. The field and buttons will start working when the tool is ready. In the first phase the audit will be free of charge: we want to collect opinions on whether the report is clear to people, and improve it based on them.

Enter the address of your home page, for example https://yourbusiness.com, rather than the address of a single blog post.

Tool under construction. Meanwhile you can check your robots.txt file.

0 pages audited. The counter will start with the audit. One address means at most 20 pages.

What the audit will check, and in what order

One address means at most 20 pages of your website. The crawler always follows the same order:

  1. The robots.txt file. A short instruction for crawlers: what they may not visit on the website. It does not count towards the 20 pages.
  2. The sitemap (sitemap.xml). The list of pages the website gives to search engines. When the sitemap is split into parts, the crawler reads up to 8 further parts. It does not count towards the 20 pages.
  3. The page you enter. Always the first of the 20. That is why the home page is the best choice.
  4. What you sell. Services, products, offers, prices, opening hours, if they are separate pages. Up to 12 pages.
  5. Contact. One page, if the website has one.
  6. Reviews and recommendations. One page, if the website has one.
  7. Terms and conditions. One page, if the website has one.
  8. Privacy policy. One page, if the website has one.
  9. Accessibility statement. One page, if the website has one.
  10. Certificates, qualifications, licences. One page, if the website has one.
  11. About us. About the company, who we are, bio: one page, if the website has one.
  12. Other pages, up to 20.

If your website has fewer than 20 pages, the audit covers as many as there are. The crawler recognises the kind of a page before downloading it, from its address and link text, so the choice can sometimes be wrong. The report shows which pages were checked.

What the crawler does and does not do

  • It visits only your domain. It visits the version with or without “www.” only to check that the redirect works. It does not visit links to other websites.
  • Besides the downloaded pages, it may check up to 20 addresses only to see whether they respond. It does not download their content.
  • It sends at most 50 requests per audit, one at a time, with a pause of at least 1 second. It does not load the server.
  • It does not log in, does not fill in forms and does not run the website's scripts. It reads what the server sends to every visitor.
  • This version of the audit does not check the llms.txt file, because Google does not use it.

What the report will look like

The report will start with a short introduction to the whole audit: what we checked and where the findings come from. Then each checked page gets its own section with a heading. You will see at once which page a finding refers to. You will download the report as a PDF file.

The crawler and your data

The audit is run by the same crawler as the NOEMA research, EQinOX-NOEMA-bot. How it identifies itself, how to block it and what happens to the data is described on the EQinOX-NOEMA research page.

Questions about the audit: kontakt@eqinox.pl.